The 4Ps

 What are the 4 Ps?

According to Patel(n.d),  the 4Ps in the field of marketing is a model that encapsulates the four fundamental pillars of marketing strategies. These four being:

  1. Product
  2. Price
  3. Place
  4. Promotion


                                            (Smalley, 2017)

Which Ps am I going to be concentrated on?

For my E-commerce website, I am going to be mainly concentrating on the product and promotion out of the 4Ps.

The products should be compelling to yield higher traffic which is why it is one that should be focused on. 

The promotion is going to involve promoting the products on social media platforms such as Instagram which could also increase the amount of viewers for the business.





Reference List:

Patel, N., (n.d). The 4 Ps of Marketing: A Step-by-Step Guide (With Examples). [online] Neil Patel. Available at: <https://neilpatel.com/blog/4-ps-of-marketing/> [Accessed 24 February 2021].

Smalley, T., (2017). [image] Available at: <https://stratomic.uk/wp-content/uploads/2017/08/4ps-framework.png> [Accessed 24 February 2021].


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