Promotion - Social Media Accounts

 Promotion

As explained in a previous post, one of the pillars of marketing is Promotion, which is one of the 4Ps. Promotion could be classified into many different types but to name a few, it may involve types such as Advertising, Public relations, Personal Selling and even social media(LEARNMARKETING, 2020).

So to promote my E-commerce business and products, I created two social media accounts which may be seen by scrolling to the footer of my website.

As shown here, here is one of my social media accounts which uses the Instagram platform. By converting the account into a business one I am able to view insights and gain higher traffic to my website by simply posting sales or updates and advertising content, or in other words, Promoting products.

        (Instagram.com/sabooks_official)

References:

LEARNMARKETING, (2020). Marketing Mix (4p's) - Promotion and Promotional Strategies. [online] Learnmarketing.net. Available at: <https://www.learnmarketing.net/promotion.htm> [Accessed 19 March 2021].