Posts

Website Construction - Wix Apps

Image
WixAppMarket Wix applications are apps that could be downloaded from the wix app market and integrated into a website to implement new features easily. Below I am going to show the various applications I added to my website from the WixAppMarket. 1. Wix Chat (Live-chat feature) This feature is such a helpful one, especially for a E-commerce business as it allows easier live communication between the consumers and the business marketers or employees. Upon expansion, the users are able to send messages and communicate with a employee from the business. However, as I do not have any employees, the chat messages are redirected to me and I am able to respond to them accordingly. Furthermore, in case I am not available, an automatic message could be configured as shown. Here the automated message asks the consumer to provide their contact details in case no one is around to reply to them. 2. Social Media Icons The second wix app I used was the Social Media Icons application. This app allowed...
Post a Comment
Read more

Website Construction - Privacy policy

Image
The privacy policy section of my website was done with the help of a third-party privacy policy generator. As shown below, the last date in which the policy was updated was the 18th of March, 2021. The policy starts of by thanking the consumer for shopping and then credits the third party website used. Then the interpretation and definitions for terms used are mentioned. Next, the consumers rights for order cancellation are specified along with the conditions for returns right below it. Reference: https://app.freeprivacypolicy.com/
Post a Comment
Read more

Website Construction - About Page

Image
About The about pages are necessary in E-commerce businesses as they tend to let the consumers know more about the business. My about page specifies the date the business launched and mentions the aims and goals I have while also asking to subscribe to a newsletter, follow us on social media or asking them to contact us if they have any questions. About page available at: https://aldoseri2030.wixsite.com/sabooks/about There are two buttons shown below the text which are 'Contact Us' and 'Subscribe to our newsletter'. The first one, or the 'Contact Us' button redirects the user to the Contact part of the website were the user may input their details and leave a message via email by clicking submit.   The second button, 'Subscribe to our newsletter' shows a pop-up upon clicking which asks for the customers' email address in case they want to be updated with our deals, information and progress.
Post a Comment
Read more

Website Construction - Footer

Image
Footer The footer section of my website shows the website logo on the far left, and then contains 3 columns which each contains a hyperlink leading to its respective page as shown as its text. Quick Menu The quick menu shows 4 buttons and one drop down below them, to further explain each I will be doing so in bullet points to improve readability: Home: This text redirects the user to the home-page. Shop: This text redirects the user to the shop-page. About: This text redirects the user to the about-page. Contact: This text redirects the user to the contact-page. Currency Drop-down menu: This allows the selection of currencies, although to add more than one currency a paid version is required which is why there is no option other than British pounds at the moment. Policy and FAQ Returns and refunds: This text redirects the user to the Return and refunds-page. Store policy: This text redirects the user to the Store Policy-page. Payment methods: This text redirects the user ...
Post a Comment
Read more

Website Construction - Header

Image
  HEADER As seen in the screenshot below, the header of the site consists of: A website logo A product search bar A quick menu including the four buttons : Home, Shop, About and Contact. A log-in button A Cart button
Post a Comment
Read more

Excel - Customer Database

Image
Customer DB With the help of Microsoft Excel, I created a customer datasheet which as shown below has numerous columns showing the following information: customer ID first name last name country city postcode address line phone number email address Order ID The sheet is formatted by adding borders to the tables, a peach coloured highlight to the titles as well as a filter option to each column which could help narrow down the fields to the specific person or customer I am searching for.
Post a Comment
Read more

Promotion - Social Media Accounts

Image
 Promotion As explained in a previous post, one of the pillars of marketing is Promotion, which is one of the 4Ps. Promotion could be classified into many different types but to name a few, it may involve types such as Advertising, Public relations, Personal Selling and even social media(LEARNMARKETING, 2020). So to promote my E-commerce business and products, I created two social media accounts which may be seen by scrolling to the footer of my website. As shown here, here is one of my social media accounts which uses the Instagram platform. By converting the account into a business one I am able to view insights and gain higher traffic to my website by simply posting sales or updates and advertising content, or in other words, Promoting products.         (Instagram.com/sabooks_official) References: LEARNMARKETING, (2020). Marketing Mix (4p's) - Promotion and Promotional Strategies . [online] Learnmarketing.net. Available at: <https://www.learnmarketing.net/...
Post a Comment
Read more