Website Construction - SEO

Search Engine Optimisation


Search Engine Optimisation is a process which affects the visibility of websites and web-pages in a search engines' unpaid search results(Demers, 2021). To further elaborate, SEO as mentioned in my previous posts is a necessity in order to attract higher traffic into ones website or webpage as having a proper optimisation could allow your webpages or website to show up higher in a search engine results, that of course being on the unpaid area below the advertisements.

SEO are typically done by diving into the websites HTML code and editing the meta-tags, however going through the Wix dashboard and onto the 'Get Found on Google' section saves the trouble of that. Below as shown in the Keywords section, are the 5 main meta-tags which may allow the website to appear easier in a search engines' results section.



The main website aside, webpages also have editable sections for the search engine optimisation in which here I specified the websites title and description which appears in Google as demonstrated in the preview. This description and title are one of the most important factors that could enhance a E-commerce business traffic as an interesting and good description may attract more attention.




Furthermore, each product can have a SEO tag attached to it which allows customers to search them up online through a search engine with more ease.






Reference: 

Demers, T., (2021). SEO Basics: Complete Beginner’s Guide to Search Engine Optimization. [online] Wordstream.com. Available at: <https://www.wordstream.com/blog/ws/2015/04/30/seo-basics#_What_is_SEO> [Accessed 19 March 2021].

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